Minute for Marketing: Ideal Place for an Ad

Here’s the first post in a series of weekly ideas for advertising the independent piano studio. I’ve started studios in five different cities now, and often with little or no money to spend. Most of my ideas are free or cheap. This one, however, involves a little spending.

Idea #1: If you’re going to spend money on an ad, put it in the playbill for the local children’s theatre, a concert program for the community children’s chorale, or a ballet recital program. You’ll be supporting the arts in your community and making contact with the parents who are most likely to be interested in piano instruction.

Minute for Marketing by Laura Lowe is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.