Minute for Marketing is a weekly series about advertising the independent teaching studio. Click here for all Minute for Marketing posts. My students will tell you that I’m incapable of making a point simply, but that I drive it home with too many words. Maybe that’s what I’m doing here, but hey, it’s my blog! […]
Minute for Marketing #6: More on Self-Promotion Read More »
Minute for Marketing is a weekly series about advertising the independent piano studio. Click here for all Minute for Marketing posts. When I studied music in college, nobody taught me about self-promotion or entrepreneurship. This didn’t concern me much because I didn’t realize how badly I would need those skills later on. When I started
Minute for Marketing #5: Don’t Be Afraid to Self-Promote Read More »
The adorable illustrations of Bosco and Kitty’s Piano Magic caught my eye as I was perusing the Lee Roberts exhibit at the MTNA conference. Bosco looks quite a bit like my Bella, a.k.a. Piano Dog. (She sits in on so many lessons that I half expect her to jump up and start playing one day!)
Review: Bosco and Kitty’s Piano Magic by Robert Pace Read More »
Minute for Marketing is a weekly series about advertising the independent music studio. Click here to see all of the Minute for Marketing posts.At least until every person has a smart phone, business cards remain the best physical tool for supporting word of mouth advertising. They’re one of the most cost-effective advertising tools. They have
Minute for Marketing #4: Business Card Design Tips Read More »
I’ve started new studios in 5 cities and learned a few things along the way. Minute for Marketing is a weekly series about advertising the independent piano studio. Click here for other Minute for Marketing posts, and click here for all of my posts which reference marketing. The absolute best advertising effort I make for
Minute for Marketing #3: Get a Website Read More »
I’ve started new piano teaching studios in 5 cities, and in each one, I recruited as many students as I wanted within the space of a year. “Minute for Marketing” is a weekly series on ideas for advertising your studio. Click here for all of my posts related to marketing. Idea #2: Come up with
Minute for Marketing: Name Recognition Read More »
presented by:Alejandro Cremaschi, Emily Book McGree, and Maria Nieto-Pulido, all from the University of Colorado at Boulder (Click here for all of my posts about the 2009 MTNA National Conference in Atlanta.) (From the program book’s description of this seminar: Self-efficacy is a person’s belief that she is capable to succeed at a given task.
2009 MTNA National Conference: Self-Efficacy for Music Students Read More »
Last fall, I made up some progress reports which I plan to give to parents at the end of the school year. I’ve mapped out lists of skills for 2 ability levels in the following categories: Sight-reading, Ear-training, Theory, Technique, Practice & Self-Motivation, and Performance. (I only did 2 ability levels because I currently only
Piano Progress Reports Read More »
Here’s the first post in a series of weekly ideas for advertising the independent piano studio. I’ve started studios in five different cities now, and often with little or no money to spend. Most of my ideas are free or cheap. This one, however, involves a little spending. Idea #1: If you’re going to spend
Minute for Marketing: Ideal Place for an Ad Read More »
(Click here to see all of my posts about the 2009 MTNA National Conference in Atlanta.) One of the benefits of attending the MTNA National Conference in Atlanta was bringing home tons of free material. Not included in this picture are 3 canvas tote bags, another set of flashcards, and a T-shirt. Click on the
Conference Loot and Conference Recordings Read More »
