marketing

Smart Sharing: Posting Student Media for Motivation and Marketing

In my very small hometown, our local newspaper celebrated student achievements, even small ones, by publishing lots and lots of photos. Nice older folks in my community would clip those photos and articles and mail them to the students with congratulatory notes. These days, we do the same thing with social media and “likes.” This …

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Minute for Marketing: Review of Philip Johnston’s Promoting Your Teaching Studio

Minute for Marketing is a weekly series on advertising the independent teaching studio. Click here for all Minute for Marketing posts. No series on marketing the independent teaching studio would be complete without a review of Philip Johnston’s book The PracticeSpot Guide To Promoting Your Teaching Studio. In general, I think this book’s a worthwhile …

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Minute for Marketing #5: Don’t Be Afraid to Self-Promote

Minute for Marketing is a weekly series about advertising the independent piano studio. Click here for all Minute for Marketing posts. When I studied music in college, nobody taught me about self-promotion or entrepreneurship. This didn’t concern me much because I didn’t realize how badly I would need those skills later on. When I started …

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Minute for Marketing #4: Business Card Design Tips

Minute for Marketing is a weekly series about advertising the independent music studio. Click here to see all of the Minute for Marketing posts.At least until every person has a smart phone, business cards remain the best physical tool for supporting word of mouth advertising. They’re one of the most cost-effective advertising tools. They have …

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