minute for marketing

Minute for Marketing: Review of Philip Johnston’s Promoting Your Teaching Studio

Minute for Marketing is a weekly series on advertising the independent teaching studio. Click here for all Minute for Marketing posts. No series on marketing the independent teaching studio would be complete without a review of Philip Johnston’s book The PracticeSpot Guide To Promoting Your Teaching Studio. In general, I think this book’s a worthwhile …

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Minute for Marketing #5: Don’t Be Afraid to Self-Promote

Minute for Marketing is a weekly series about advertising the independent piano studio. Click here for all Minute for Marketing posts. When I studied music in college, nobody taught me about self-promotion or entrepreneurship. This didn’t concern me much because I didn’t realize how badly I would need those skills later on. When I started …

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Minute for Marketing #4: Business Card Design Tips

Minute for Marketing is a weekly series about advertising the independent music studio. Click here to see all of the Minute for Marketing posts.At least until every person has a smart phone, business cards remain the best physical tool for supporting word of mouth advertising. They’re one of the most cost-effective advertising tools. They have …

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