minute for marketing – Lowe Piano Studio

Minute for Marketing: Review of Philip Johnston’s Promoting Your Teaching Studio

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Minute for Marketing is a weekly series on advertising the independent teaching studio. Click here for all Minute for Marketing posts. No series on marketing the independent teaching studio would be complete without a review of Philip Johnston’s book The PracticeSpot Guide To Promoting Your Teaching Studio. In general, I think this book’s a worthwhile […]

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Minute for Marketing: Repeated Exposure With Signs

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Minute for Marketing is a weekly series on advertising the independent teaching studio. Click here for all Minute for Marketing posts. Marketing experts say that a potential client needs to see your advertising seven times before taking action on it. I suspect that notion of seven times comes from this amusing excerpt from The Art

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Minute for Marketing: Get Involved

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Minute for Marketing is a weekly series about advertising the independent teaching studio. Click here for all Minute for Marketing posts. Especially if you’re starting up a studio in a new town, one of the best and cheapest ways to let people know about your studio is to meet lots of people. In spite of

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Minute for Marketing: Do Something Newsworthy

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Minute for Marketing is a weekly series on advertising the independent teaching studio. Click here to find all of the Minute for Marketing posts. If you’ve got at least a handful of students, you can do something that will attract media attention and result in free advertising for you. Here are a few ideas that

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Minute for Marketing #6: More on Self-Promotion

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Minute for Marketing is a weekly series about advertising the independent teaching studio. Click here for all Minute for Marketing posts. My students will tell you that I’m incapable of making a point simply, but that I drive it home with too many words. Maybe that’s what I’m doing here, but hey, it’s my blog!

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Minute for Marketing #5: Don’t Be Afraid to Self-Promote

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Minute for Marketing is a weekly series about advertising the independent piano studio. Click here for all Minute for Marketing posts. When I studied music in college, nobody taught me about self-promotion or entrepreneurship. This didn’t concern me much because I didn’t realize how badly I would need those skills later on. When I started

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Minute for Marketing #4: Business Card Design Tips

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Minute for Marketing is a weekly series about advertising the independent music studio. Click here to see all of the Minute for Marketing posts.At least until every person has a smart phone, business cards remain the best physical tool for supporting word of mouth advertising. They’re one of the most cost-effective advertising tools. They have

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Minute for Marketing #3: Get a Website

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I’ve started new studios in 5 cities and learned a few things along the way. Minute for Marketing is a weekly series about advertising the independent piano studio. Click here for other Minute for Marketing posts, and click here for all of my posts which reference marketing. The absolute best advertising effort I make for

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Minute for Marketing: Name Recognition

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I’ve started new piano teaching studios in 5 cities, and in each one, I recruited as many students as I wanted within the space of a year. “Minute for Marketing” is a weekly series on ideas for advertising your studio. Click here for all of my posts related to marketing. Idea #2: Come up with

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Minute for Marketing: Ideal Place for an Ad

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Here’s the first post in a series of weekly ideas for advertising the independent piano studio. I’ve started studios in five different cities now, and often with little or no money to spend. Most of my ideas are free or cheap. This one, however, involves a little spending. Idea #1: If you’re going to spend

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